AN IMPERTINENT, SOPHISTICATED AND MULTITALENTED MIND
Iracema Trevisan, also known as Ira, was the bassist for Brazilian indie-electro band CSS – Cansei de Ser Sexy. She studied fashion design at college and worked as style assistant for designer Alexandre Herchcovitch in São Paulo. She left the band in April 2008. Now living in Paris, she continues her career as a fashion designer and founded Heart Heart Heart, her brand to create beautiful scarves. Behind this venture there is a colourful universe of remarkable patterns blending impertinence and the classic that blooms in each of its series. Each piece is numbered, such as an artist’s proof, the collections are replaced by series. Iracema’s take on a scarf is that of a collectible object. Heart Heart Heart is deeply inspired by Brazilian culture and its icons. The architect Lina Bo Bardi, one of the major names of Brazilian modernism, as well as Christine Ufon, or Paola d’Orleans, amazons of an exemplary elegance. Heart Heart Heart has a singular identity and a discreet take on luxury. Recently she did the art direction of latest Nicolas Godin album (one of the former French duo AIR) – Contrepoint – working with inspiration from the surrealism and pop art. Ira is always evolving with different techniques and now is used to work with animations and augmented reality design.