A STORYTELLER WITH MULTIDISCIPLINARY SKILLS, COMBINING BUSINESS AND ARTISTIC PERSPECTIVES.
As a kid, Pedro used to write tales inspired by Greek mythology, illustrating, making photocopies and selling them to the neighbours. But it was only after graduating in graphic and product design, working as a creative in digital, print and TV advertising agencies in London, Rio, São Paulo and Buenos Aires, working as content editor of a magazine, as head creative at a film production company, redesigning a TV music award, doing artistic direction for a singer, becoming a web entrepreneur in the ever changing music business, and lately turning into an online celebrity with photographs of daily life, that it became clear it was always the story behind every project that attracted his passion for the work. His power of combining skills from all these different media (film, tv, music, magazine, advertising, art, photography and social media) can be used to build the stories that are relevant to a brand or to a project
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